What is CreateAthon?
In November 2025, I had the opportunity to participate in CreateAthon @ USC. This is an event hosted by the University of South Carolina College of Information and Communications. During this event, students are put in teams and are assigned a real non-profit organization to work with. They are given a guide to what the organization is looking for and spend the next 24 hours straight researching, designing content, and creating a campaign that the non-profit can actually use.
My group of 8 was assigned EmmanuWheel, a non-profit organization in South Carolina that is dedicated to building accessibility ramps for those with mobility issues. They came to us asking for a mind-blowing fundraising campaign. We researched the organization and its values to create content that best aligns with who they are and what they stand for. We were able to provide them with a campaign called "The Great Inclination." We produced social media templates, a website redesign, a pamphlet, merchandise concepts, a campaign logo, concepts for a gala, and a brand guideline to follow for all future content. At the end of the 24 hours, we were able to present our ideas and designs to representatives of EmmanuWheel.
Creative Brief & Brand Guideline
Social Media Content
Website Mockups
Merchandise
Brochure
